Search Engine Optimization is undeniably one of the most popular and best digital marketing techniques out there. Research conducted in 2021 emphasized that roughly 89% of B2B users use search. Many users usually find the solution or answer to their problem on the first page, and only a few of us here in Denver ever make it to the second page of search results. Standing out from the crowd and ranking for key terms are both critical.
When it comes to every stage of the buying funnel, from initial analysis to decision making, SEO plays an important role. How? Well, simply because this technique is the process of using keywords, phrases, or content that is relevant to your business that your ideal or target audience is searching for.
Web Traffic
When SEO is done right, one of the proven results is an increasing the number of visitors to your pages each day, which will also increase your organic search engine traffic. This directly correlates to an increase in sales. Keep in mind that the more relevant people see your site, the more likely you are to sell to them.
Sales opportunities are being missed if potential customers can’t find your website.
Rankings
Visibility and Rankings are part of SEO’s importance to your business’ growth says Eric the founder of Supernova Digital Marketing in Denver. When someone searches a term in your industry or town, a higher ranking increases your brand’s visibility online. Users are more likely to choose one of the top five suggestions that the search engine shows them.
Are you searching for a service or product in the Mile High City? The websites that you will find on the first page are doing their SEO right. To put it simply, SEO helps you rank higher in search results and garner more visibility online, driving potential consumers more likely to click over to your site and convert.
User Experience
Did you know that if a user struggles to navigate your site, the same thing happens to search engines? User experience also affects your site’s ranking and traffic. This gives importance to building a portal that lets users easily pull the information they need.
Please take note that a well-optimized website communicates what service or product is being offered, how the customers can obtain it, and answers any questions regarding the product (see here for more details).
Trustworthy
Once you’ve built a well-optimized and user-friendly website, I’m confident that your SEO score is better. There you should notice that you are appearing higher on search engines like Bing, Firefox, and Google.
Seeing your site or your content on the first page of the search result may appeal to all brands because of increased visibility. More importantly, gaining the trust of your potential client is a secondhand benefit of ranking higher on Google. Having a higher rank for the keywords a user is searching for will solidify your service or product as reliable in the user’s mind. As we all know, most searchers tend to defer to the suggestions that a search engine generates.
Growth
A well-optimized website is more likely to gain more customers and generate more sales. Once they’ve found your website through a search engine, people are more likely to share your brand across other social platforms like Instagram, Pinterest, Facebook, or even Twitter. Which also affects the growth and traffic of your site. More website visitors will trigger the algorithms to recommend your content to more users, and also Google will show it on the first-page results.
As we mentioned above, the higher you rank on a search engine for various high-volume keywords, the more organic web traffic your website will receive. There’s no doubt about it – SEO is key to the growth of your brand. It’s as simple as that.
TO SUM IT ALL UP:
SEO helps your brand stand above others as a trustworthy company when done correctly. SEO is a key ingredient no matter what cocktail of digital strategies you’re mixing!